Jenny Coyne tells us about her experience at a promotional bloggers event organised by retail outlet Factory 45.
After throwing on something 'interesting' to wear, I headed to 45 High Street in the fabulous and fashionable Merchant City for the bloggers event organised by Factory 45. Factory 45 is a spacious, airy and very stylish boutique managed by David Black, designer of the House of Black (featured in-store) and operates under the creative umbrella of Glasgow based charity, Impact Arts. Both the charity and the boutique support creativity through: makers, artists and designers; engaging with the community and environment to really shout about the importance of freedom of expression and individuality.
After the introductions and a chintzy tea cup of fizz, (or three, I helped myself) I was able to meander my way through the beautifully merchandised store, dipping in and out of local designer collections; edging around the lovely chatter of designers, fashionistas and bloggers. Not a whiff of staleness that you can often feel in boutique type shops, the stock was fresh and on point, some new collections in-store for the event and definitely no feelings of 'ooh look at her EYEBROWS', you the know the like.
My blogging companion was particularly interested in the designs of Sketch London and the novelty of being able to speak to the designer while trying on their clothes; surreal and excellent. There was a fabulous contrast between the collections, well coordinated in the layout by the staff, from vintage inspired florals next to dark, mysterious looks playing to the inner goth.
Factory 45 also has their own collection of vintage stock, which they are hoping will do well at the upcoming Merchant City Festival, there was a particularly fab velvet waistcoat with silver military style buttons and shoulders to die for.
Oh and jewellery, not your constantly regurgitated high street boredom, but real individual pieces, using some great materials. Harris Tweed cropped his itchy self up in quite a few pieces, keeping the Scottish vibe alive in the store.
Men rejoice, as there was some great collections with some locally designed tees, jumpers and bow ties, yes bow ties! I need more men to wear bow ties. A favourite was Clyde Built, another new collection in-store. Simple, well designed branding with some beautiful colour gradients going on with their tees.
Then food was mentioned, at a fashion event yes, it was unexpected but very welcome. We made our way along to the new pop up bar on Tontine Lane and wow, it was fantastic. You must go, try their beers, try their food, enjoy the laid back atmosphere and get a complimentary blanket wrapped around you.
Well, it was a great night, don't you dare walk past Factory 45 without going in. I despair that it may be overlooked. Discard your Topshop loyalty card and check out some genuinely affordable, totally individual and striking clothes.
Find out more about Factory 45 at firstname.lastname@example.org.
Written by Jenny Coyne