Glasgow School of Art graduates Annie Crabtree and Eileen Daily are the crea-tors behind Picture Window. It says what it does on the tin, a simple concept with a big impact. Established in 2012, Picture Window is an engaging public art project that transforms shop-front spaces by placing contemporary art in-side. Using screens and projectors to display images and videos, they turn the window into a screen by painting it with buttermilk, so the window itself is lit-erally the screen. Speaking to Annie about their project she explains that when you go into a gallery, you make a choice to go in whereas Picture Window brings the Gallery outside It removes the initial barrier by being on the street in front of the pedestrian, making it an immediate experience and removing ex-pectations - “The immediate relationship with the street”
The projections are ephemeral, avant-guard in style and aim to engage the public in a variety of ways. Some people aren’t sure what they’re looking at on first sight, having different reactions to what it might be. An important factor in the project is how a space is perceived and how we are in it plays a large part in their work.
Night and dark play a big role in Picture Window. The dark evenings and nights are traditionally the best way to view the projections to their maximum poten-tial. It also provides a different time for the public to view it, if they’re coming home from work on a winter’s night or walking to the pub, they will be in a dif-ferent mind-set and will take in what they are seeing perhaps in a more inti-mate way.
Between June and November 2013 Picture Window set up up residency in the former Grass Roots premises in Charing Cross. This project generated a lot of interest as it was in such a prime location. It featured images and videos from their Busculture Project where they invited local musicians to play to commut-ers on the Route 75 bus. Being a part of the project myself in a musical capaci-ty I had first-hand experience of this project in action. I felt that ʻBuscultureʼ really connected in a visual art sense when people mentioned they saw me on a screen in Charing Cross. Busculture was filmed and documented for future use in their windows.
An exciting opportunity for them both is being involved in the upcoming ʻPULSE 2014ʼ. This installation is a bit different to what they’ve done in the past, it’s on a larger scale, and uses a variety of venues. This time it’s more of a commercial environment where the spaces are not always abandoned but in use. Annie explains she will find it interesting using a space that people use regularly, the dynamics of the project will create an interesting change.
They are also excited that Picture Window will help facilitate artists from the established to the emerging, showcasing their visual arts having their imag-es and videos alongside each other. PULSE is a series of temporary and perma-nent artworks situated along London Road connecting Glasgow Green, and the Barras Calton in the East End of the city. Temporary film projections by local and internationally renowned artists will line the Barras Calton and will create an imaginative and vibrant journey through or to this historic part of Glasgow, creating a different destination both day and night during the Games. Saturday 26.07.2014 - Sunday 03.08.2014
As part of PULSE, Picture Window is screening a diverse selection of video art-works by emerging and established local and international artists. Films will be presented between 8pm - Midnight from 26th July–3rd August in a range of windows along London Road between Charlotte Street and Templeton Street.
Overall, I feel Picture Window is securely embedded within the Glasgow envi-ronmental Art scene and have the integrity and single mindedness profession-alism that is required to create a successful project like this one.
To find out more visit: picturewindow.eileendaily.net
Article by Alistair Ogilvy